Talking to Strangers for Competitive Advantage
It is an very good explanation of what makes knowledge sharing work.
Excerpt:
"(W)hat gives firms competitive advantage isn't just their repository of sheer knowledge, but their use and encouragement of so-called 'performative ties' -- those impromptu communications made by colleagues who are strangers in which critical knowledge is transferred with no expectation of a quid pro quo."
In other words, as Wendy Reynolds of the Ontario Securities Commission wrote in her posting to the listserv: "Now I've got proof that building networks of people you can trust for answers is more important than knowing the answers yourself." Sounds like half the secret for excellence in reference librarianship.
Labels: marketing
1 Comments:
PR Professionals In A Spin Over Bloggers
The world's spin doctors are concerned about the power of the Internet. Blogs, or personal Internet journals, created by angry customers are costing large corporations multi-million losses despite upbeat press ...
I love your blog! It certainly looks like you spent a log of time and effort on it! I'm definitely going to bookmark you!
I have a putter cover site. It pretty much covers putter cover related stuff.
Come and check it out if you get time :-)
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