Enterprise Blogging Catching On As Knowledge-Sharing Tool

The Guidewire Group, which focuses on "emerging technologies and companies", has just published the results of a survey of readers of CMO magazine, a journal aimed at senior marketing executives.

The survey was about the adoption of "social media tools" in the entreprise setting, such as blogs.

Among the findings:

• the pace at which tools like blogs are being adopted is accelerating in the workplace across all economic sectors
• the main barriers to deployment have little to do with the technology; one of the main obstacles has to do with worries about how to maintain enthusiasm once a blog is launched
• the major uses for internal blogs include knowledge-sharing, project management, event logging and team management. Benefits include improved communications between employees and the replacement of e-mail
• external blogs are used mainly for marketing communications and for demonstrating "thought leadership" and the main benefits are seen as improved brand recognition and external communications and better public feedback