Thursday, December 22, 2005

December 2005 Issue of Marketing Treasures Now Online

The latest issue of the library newsletter Marketing Treasures has been published.

In this issue, there is a lengthy article on what to include in Requests for Proposals seeking logo design services.

Also in the newsletter:

  • Product positioning: "Positioning an information product or service means that the marketing plans, and all the promotion and communications activities associated with it, use messages which establish a perception about the product and its relationship with other similar, competing information products. At the same time, the product itself -- its features and attributes -- indicate the product's position in the marketplace."
  • BookLetters: "Have you ever wondered if there was a way to seamlessly create a dynamic electronic library newsletter -- a web-based service that alerts library customers to the latest book and library news-- that connects to your library's web site, e-resources and catalog? BookLetters may be the service you're looking for."
  • OCLC Perceptions Report: a brief description of the findings of "Perceptions of Libraries and Information Resources", a report issued by OCLC earlier this month.
  • IFLA Marketing Papers: announcement of the August 2006 meeting "Library Management and Marketing in a Multicultural World" in Shanghai.


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posted by Michel-Adrien at 5:42 pm


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