Sunday, January 08, 2006

Library Marketing Bibliography from Elsevier

Elsevier recently released a 20-page annotated bibliography on library marketing in PDF format.

It is broken down into such areas as:
  • Strategic Planning
  • Environmental Scanning
  • Customer Service, Media Relations and Public Relations
  • Outreach and Liaison Efforts
  • Marketing Digital Resources
  • Development and Fundraising
  • Relationship Marketing
  • Evaluation

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posted by Michel-Adrien at 9:19 pm


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