Saturday, April 15, 2006

4th IFLA International Library Marketing Awards

Bibliodoc.Francophonie, a website created for librarians and information specialists by the international organization of La Francophonie (French-speaking states including Canada and Quebec), reports on the most recent library marketing awards handed out by IFLA (International Federation of Library Associations and Institutions).

The winners for 2006 are:
  • 1st place - Cindy van Kranenburg (public library of Spijkenisse, near Rotterdam, Netherlands): for a campaign to attract non-users by sending postcards with the message "We miss you"
  • 2nd place - Suzanne Payette (President of the Public Libraries of Québec): for a unique marketing campaign involving reusable shopping bags
  • 3rd place - Óscar Arroyo Ortega (Regional Library Service of Castilla-La Mancha, Spain): for organizing a travelling exhibit on the social role of libraries that travelled to small towns throughout the region
Information in English is available on the IFLA website.

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posted by Michel-Adrien at 3:14 pm

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