Supersize me or feed me better?

The UK-based SOSIG, the Social Science Information Gateway, has always been one of my favourite digital resource discovery tools, in addition to the Librarians' Index to the Internet and the Internet Scout Project.

Last night, I watched the documentary Super Size Me! on the connection between the rise to power of the fast food industry and the growing obesity epidemic in North America, especially among young people. One of the messages of the movie is the urgent need to take back control over school lunches from the junk food behemoths.

So my eyes were immediately attracted to the item today in SOSIG Subject News about celebrity chef Jamie Oliver's Feed Me Better campaign in the UK. Like the documentary, the Feed Me Better campaign cites the growing body of evidence that the junk food diet has a negative effect on behaviour, with teachers noticing that bad behaviour peaks around lunchtime just after kids have ingested highly processed food.