Library Marketing Blog
We are launching our new catalogue in the next few weeks (or "library management system" if you want to get fancy about these things) and we are also starting to gear up for the next batch of law clerks to whom we will need to propagandize about all of the fabulous services we offer.
So, of course, my mind turns to "marketing".
As I was fishing around for ideas, I came across a fascinating blog called Library Marketing-Thinking Outside the Book.
It was created in January 2005 by the Undergraduate Services Librarian Jill Stover at Virginia Commonwealth University and links to many other marketing and branding resources.
As Jill explains: "I decided to write this blog because I'm learning a lot about marketing and how to apply it to my job, so I thought I'd share what I know with fellow librarians. I don't consider myself an expert, but I'm definitely a marketing enthusiast who thinks that librarians need to know how to market their services. I hope that one day all librarians will learn to love marketing!"
There are additional ideas in the marketing section of the Library Success - Best Practices Wiki.
Earlier Library Boy posts on marketing and law libraries and/or websites include:
So, of course, my mind turns to "marketing".
As I was fishing around for ideas, I came across a fascinating blog called Library Marketing-Thinking Outside the Book.
It was created in January 2005 by the Undergraduate Services Librarian Jill Stover at Virginia Commonwealth University and links to many other marketing and branding resources.
As Jill explains: "I decided to write this blog because I'm learning a lot about marketing and how to apply it to my job, so I thought I'd share what I know with fellow librarians. I don't consider myself an expert, but I'm definitely a marketing enthusiast who thinks that librarians need to know how to market their services. I hope that one day all librarians will learn to love marketing!"
There are additional ideas in the marketing section of the Library Success - Best Practices Wiki.
Earlier Library Boy posts on marketing and law libraries and/or websites include:
- 4th IFLA International Library Marketing Awards (April 15, 2006)
- Law Library Branding and Recruitment (February 15, 2006)
- Library Marketing Bibliography from Elsevier (January 8, 2006)
- New Law Library Marketing Resources in LLRX (August 11, 2005)
- Best Law Firm Websites (July 20, 2005)
- Law Firm Marketing - 10 Things to Help Your Website Not Stink (April 26, 2005)
I have also linked at various times to Marketing Treasures, a free electronic newsletter with marketing ideas for information professionals.
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