Canadian Association of Law Libraries Upcoming Competitive Intelligence Webinar
"For several years now, there has been talk in the legal marketing industry about competitive, business and market intelligence, what it is, how it works and why firms need it. This session is going to focus on how Law Librarians can use CI tools and techniques to aid in sourcing new clients or new work from existing clients. Specifically, the session will look at examples of:The speaker is Zena Applebaum, Manager of Intelligence and Intranet at Bennett Jones LLP.
- How to make the most of current awareness and alerting systems with new client acquisition in mind
- Using competitor client lists to track market opportunities and conflicts
- How to research and help win RFPs
- Why collaboration between departments is crucial for winning new business and how law librarians can lead the charge"
The event is at 1:00 p.m. - 2:30 p.m. EST. The cost is $45.20 for CALL members, and $67.80 for non-members.
There is an online registration form for the webinar.