Canadian Association of Law Libraries Webinar on Communicating and Proving Your Expertise
"This session describes the processes and requirements for professional services providers such as law librarians to position themselves as valuable experts and avoid being cast as commodity 'helpers'. Cal Harrison will explain the concept of 'market position' in a way that is free from 'branding jargon' and that is immediately actionable by any individual in the professional services sector."The speaker is Cal Harrison, President of Beyond Referrals, a consulting firm that advises on the selling, and the buying, of professional services such as architecture, engineering, law, and management consulting.
"Attendees will leave understanding how they can define, communicate and prove their intangible (but real) value to their firm and clients in a very tangible manner."
The webinar will take place at 1:00pm-2:30pm Eastern time.
ALL/ACBD Member: $40 + $5.20 HST = $45.20/webinar
Non-member: $60 + $7.80 HST = $67.80/webinar
Student Rate: $25 + $3.25 HST = $28.25/webinar
It is possible to register online.