December 2005 Issue of Marketing Treasures Now Online
In this issue, there is a lengthy article on what to include in Requests for Proposals seeking logo design services.
Also in the newsletter:
- Product positioning: "Positioning an information product or service means that the marketing plans, and all the promotion and communications activities associated with it, use messages which establish a perception about the product and its relationship with other similar, competing information products. At the same time, the product itself -- its features and attributes -- indicate the product's position in the marketplace."
- BookLetters: "Have you ever wondered if there was a way to seamlessly create a dynamic electronic library newsletter -- a web-based service that alerts library customers to the latest book and library news-- that connects to your library's web site, e-resources and catalog? BookLetters may be the service you're looking for."
- OCLC Perceptions Report: a brief description of the findings of "Perceptions of Libraries and Information Resources", a report issued by OCLC earlier this month.
- IFLA Marketing Papers: announcement of the August 2006 meeting "Library Management and Marketing in a Multicultural World" in Shanghai.