Social Networking Usage Overtakes E-Mail Worldwide
The Nielsen figures for December 2008 were: search 85,9% reach; general interest portals 85,2%; software company sites 73,4%; "member communities" (social networks and blogs) 66,8%; e-mail 65,1%. Usage for social networks/blogs is growing twice as fast as the four other categories.
Nielsen tracked usage between December 2007 and December 2008 in Spain, US, Germany, Italy, Japan, UK, France, Australia and Switzerland.
Other key findings:
- One in every 11 minutes online globally is accounted for by social network and blogging sites.
- The social network and blogging audience is becoming more diverse in terms of age: the biggest increase in visitors during 2008 to "Member Community" Web sites globally came from the 35-49 year old age group
- Mobile is playing an increasingly important role in social networking.