Why So Many Web 2.0 Tech Projects Fail

Meredith Farkas, who writes the Information Wants To Be Free blog, published a sobering post last weekend entitled It’s not all about the tech - why 2.0 tech fails that describes a talk she recently gave at a conference:

"I think one of the biggest reasons for problems with 2.0 technologies is also one of the major reasons why so many libraries are using them — they’re just so easy to get started with. It takes five minutes to start a blog, a wiki, a del.icio.us account or a MySpace page. And yet, keeping 2.0 technologies going takes significantly more time and effort. Blogs need to be posted to, MySpace pages need to be updated, and wikis need content. And something that people are very excited about maintaining in the first month or two of its existence might lose its allure over time. If there isn’t a plan for how you will maintain the tech from the get-go — be it scheduling posting and moderation, updating the software, etc. — it’s very possible that it will be abandoned when staff become less enthusiastic about it or they just get busy with other things. Libraries need to plan for the implementation and continued maintenance of 2.0 tech in the same way they plan for the technologies they pay a small fortune for. Even 2.0 tech costs money in terms of staff time, so it’s important to take it just as seriously as costly tech."