Canadian Association of Law Libraries Webinar on the Elevator Speech

The Education Committee of the Canadian Association of Law Libraries (CALL) will soon be holding the second session of the CALL Webinar Series.

Farida Karim will be presenting "The Elevator Speech: Justifying and Promoting our Libraries" on August 26th, 2010 from 1:00 PM to 2:30 PM EDT.

The registration forms and details regarding the rest of the sessions can be found on the CALL website in the Professional Development section:

"Google organizes the world's information and makes it universally accessible and useful. Every touch point of your brand creates an impression on your customer. But what is it? How do you corral your brand? How do you express it? Effective brands are defined succinctly and competitively in a single sentence. Your statement needs to express what is different about you and why it matters. It should be short enough to write on the back of a business card and definitive enough to describe the brand's purpose. "

"Make your brand known! The goal of this webinar is to introduce information professionals to the concept of identifying your brand and learning how to consciously manage it. The workshop will help you respond – clearly, succinctly and with confidence – to any of the following:

• What is my brand?
• What is the impact of my brand on the business? What value do I generate?
• I am the person who . . . .
• What is my 45-second elevator pitch?"

This session will be one of five webinars offered from now to the end of March. It is possible for CALL members to register for all five sessions for $175 + $22.75 HST = $197.75 or per webinar for $ 40 + $5.20 HST = $45.40.

Non-members can also buy a series ticket for $275 + $35.75 HST = $310.75 or $ 60 + $7.80 HST = $67.80 per webinar.