Wednesday, December 31, 2008

Do People Trust Web-Based Surveys Enough to Participate?

The most recent issue of Current Cites, an online bibliography of IT-related material hosted by OCLC, lists the article Effects of innovativeness and trust on web survey participation from the journal Computers in Human Behavior.

More and more, libraries are using web-based surveys to evaluate user responses to services and products.

The article examines how people react when they encounter an online survey, taking into account 2 factors: trust in the sponsor of the survey, and the user's comfort level with web-based technology ("personal web innovativeness").

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posted by Michel-Adrien at 1:37 pm


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