White Paper on Defining ROI: Law Library Best Practices
In an e-mail message to AALL mmbers, the association's president Ronald E. Wheeler introduces the document:
"Today's legal market demands that legal information professionals identify, measure, and communicate the benchmarks and metrics of value. AALL members who served as authors have mined their own experiences to share their measures for success, creating engaging and practical guides for defining ROI. The articles draw from renowned historical sources such as the Five Laws of Library Science by S. R. Ranganathan, as well as highlight the contemporary knowledge of Don Draper, the iconic fictional '60s ad man from the TV show Mad Men. The goal of this white paper is to spark creativity and innovation for measuring value within the profession."